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Today most B2B companies are decreasing their offline marketing dollars and spending it on online marketing strategies. A survey by B2B Magazine revealed that over 48% of those surveyed were increasing their online marketing spend. According to another study by KnowledgeStorm of B2B technology decision makers it was found that:

· 90% Participate in Video
· 80% Participate in Blogs
· 80% Participate in Wikis
· 69% Participate in Social Networks
· 53% Participate in Podcasts

In the same study it was shared that of 69% of B2B buyers use social networks "primarily for business networking and development."

At a minimum B2B businesses should at least be involved in communities and social network where their customers are present. It would also pay to explore the opportunity to reach out to key influencers in their target market segment and optimize their content and social media applications for syndication. There is enough data available online which proves that social media marketing has made a mark and is here to stay!

B2B Social Media Marketing Present Usage Trends
The "2009 B2B Social Media Benchmarking Study" found that those B2B companies already using social media were much more active in the space than their B2C counterparts, especially when it came


to microblogging, participating in discussions on third-party sites, blogging and monitoring company mentions on various social media.


B2B Social Media Marketing Trends
"2010 Outlook" indicates social media marketing will be of rising importance for business-to-business (B2B) marketers. Website, e-mail and search spending were at the top of the list for online tactics to increase, but social media was not far behind. Six in 10 B2B marketers planned to up spending on social in 2010.

Fifty-four percent of respondents currently use social media for marketing. That was up 9 percentage points from November 2008 and about 4 points from June 2009, showing a steady increase in B2B participation.



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